How to make your website cookie compliant using Google Consent mode

Google Analytics

From March 2024 it will now become mandatory to use Google Consent mode v2 if you are using remarketing and other ad personalisation features in Google products. In a nutshell, this affects anyone using Google AdWords but probably extends to anyone using any of Google’s tracking tools (GA4).

Crucially, Google have hinted that they may start to penalise websites that are not compliant so it becomes more important than ever to have a cookie compliance tool on your website.

What is Google Consent Mode?

Google Consent Mode is an API which interacts with your website’s cookie compliance software to define a user’s consent state. The consent state is then used to determine if that user’s information can be stored. Consent Storage Types include:

  • ad_storage – Enables storage, such as cookies (web) or device identifiers (apps), related to advertising
  • ad_user_data – Sets consent for sending user data to Google for online advertising
  • ad_personalization – Sets consent for personalized advertising
  • analytics _storage – Enables storage, such as cookies (web) or device identifiers (apps), related to analytics, for example, visit duration
  • functionality_storage – Enables storage that supports the functionality of the website or app, for example, language settings.
  • personalization_storage – Enables storage related to personalization, for example, video recommendations.
  • security _storage – Enables storage related to security such as authentication functionality, fraud prevention, and other user protection.

The choice made by a user on your Cookie consent banner will then interact with the various consent mode storage types to either grant or deny consent. This consent state will then be passed on to either GA4 or Google AdWords where the data stored will be updates inline with the consent state the user has provided.

What are my options with Google Consent Mode V2?

Basic Consent Mode V2 implementation

With the basic implentation, if a user does not consent to Analytics and/or Ads storage then no date will be sent to Google’s servers. Whilst this method will be tighter from a legal point of view, there will be some data loss sue to non-consenting users.

Advanced Consent Mode V2 implementation

With the advanced implentation cookie-less pings can be sent to Google for modelling purposes even when Analytics and Ad storage has been denied. What this means is that business can receive modelled data for users that do not consent reducing potential data loss. This method though, does not strictly comply with GDPR compliance regulations as your are still potentially sending Google some personal data including IP address and device information.

What is a Consent Management Platform?

Consent management platforms (CMPs) or cookie compliance software are integrated with your website to ensure users can either opt in or out of cookies. In most cases they will work in tandem with Google Tag Manager to ensure a seamless connection between the website and all your Google products and other third-party scripts that use cookies.

There are lots of different consent management platforms to choose from with Complianz, Cookie First, CookieBot, CookieScript, CookieYes, One Trust and Usercentrics being the most popular ones. You can find more information on CMPs and Google Consent mode here.

How to make your website cookie compliant

Today, all websites must comply with regulations related to privacy and the processing of personal data. With the explosion of data privacy laws around the world and strong enforcement mechanisms, your website needs to be compliant in all the markets in which you operate.  

Online brand reputation is also becoming more important, with consumers demanding transparency and control over how their data is used. Since data privacy is fast becoming a metric for brand reputation, building trust with website users via consent is key. 

To easily take care of these issues, we have partnered with CookiebotTM by Usercentrics.

Benefits to you: 

  • Effortless cookie compliance with major data privacy laws such as GDPR, CCPA and more. 
  • Customizable consent banner designed according to your needs, brand look & feel 
  • Highly automated process that is quick and easy to use and manage – with little or no maintenance from you side as a website owner. 

To start your journey into getting your website compliant, get in touch with us today so we can provide you with a quote to integrate the compiance software.

Lets talk…

Speak to Andy today to find out how
Dreamabstract can help you. Call 01392 278 157 or use the contact form to book in a call back.

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