Creating a UK identity for Smart Sourcing

Background

Smartsourcing are a global outsourcing company that partners with clients across industries like SaaS, finance, healthcare, and more.

They deliver specialized, people-first solutions with rapid deployment and seamless integration to help businesses scale sustainably.

In order to market more effectively in the UK, they required a standalone website that would be more focussed on the UK market.

Our Solution

We built a standalone website on the WordPress platform utilising the brand guidelines from the main company website but using fresh imagery and layout perspective.

Website design

The website theme was designed to follow the main company brand guidelines but with an individual set of page layouts to align with the content supplied. Fresh imagery was sourced in keeping with the target market.

Website development

The new website was built on the latest block theme framework utilising the block editor for layout control.

The blog section was developed with a related post widget so content could be cross-linked. A Calendly widget was integrated into the contact page to allow users to book a discovery call with ease.

A MailChimp subscribe form was integrated along with automation to fire off a welcome email to new subscribers on joining. In addition, a sales specific landing page was setup with a separate automation to include a tracked PDF download.

Cookie compliance software was also integrated inline with existing tracking configuration.

Features

Calendly Integration
Contact form integration
Blog setup
MailChimp integration and automation
Cookie compliance software

Content Management

We also loaded all of the content for the client to ensure that everything was laid out correctly. Full editor training was provided to the team so that they could take over the content management moving forwards.

In summary

Smartsourcing needed a UK centric website to compliment the main website. The new website has allowed them to undertake more focussed marketing compaigns to the UK market.

Project overview

Block theme development
Calendly integration
MailChimp integration and automation
Blog setup
Content Layout
Cookie Compliance

Visit website

“Andy is incredibly easy to work with and straightforward in his approach. In the past I’ve been burned by agencies that seem to not catch my vision, or create layers of complexity that make everything feel much harder work than it needs to. The Dreamabstract approach is a breath of fresh air. Thank you!”
Laura Hill, SmartSourcing